Boost Mobile Wins Cannes Integrated Grand Prix

Initiative From 180LA Adds to Promo & Activation Win

By Lindsay Stein and Ann-Christine Diaz. Published on Oct 05, 2016

Editor's Pick

180 L.A.'s "Boost Your Voice" voting campaign for Boost Mobile has won the Integrated Grand Prix at the Cannes Lions International Festival of Creativity, its second Grand Prix after winning the the top prize for Promo & Activation.

The campaign, created to provide voting resources for minority communities by providing its retail locations as polling places on U.S. election day, won Campaign of the Year in AdAge's Creativity awards earlier this year. It was also listed in Creativity's top interactive and integrated picks last year.

"We felt the new integration is about transcending intermedia and really integrating into culture and society," said Jury President Tham Khai Meng. Read more about the judging over at

Earliers in the week, the piece was selected as the winner in Promo & Activation because "it's not only about promoting a store; it's about promoting human values and promoting that you can change your future if you decide to vote," said Jury President Stéphane Xiberras, president and chief creative officer of BETC. You can also read more about judging in that category over at

Original story:

A 2014 report from the Brennan Center for Justice found that minority communities suffered from a lack of voting resources and locations during elections, leading to longer wait times and inevitably, huge obstacles when it came to casting their ballots. So Boost Mobile and its agency 180LA have conceived a brilliant initiative in helping these communities get their voice heard during the upcoming presidential race by offering up the mobile provider's retail locations as polling places on election day.

Boost says that the idea is the first time a brand has offered up its private storefronts as election polling places. On top of that, come November 8, Boost's own employees will be volunteering to man the voting sites.

"Last election, millions of lower income and minority voters faced long lines and inconvenient locations," said William Gelner, chief creative officer at 180LA in a statement. "With Boost Mobile stores in these areas, why not offer them up as places to vote and allow all voices to be heard?"

To get the word out, the brand debuted this film, "Boost Your Voice -- Equal Access for All," which documents the voting struggles of people in low income or minority neighborhoods. It also shows how Boost Mobile has started to put its idea into play at a few select locations. So far, the company has brought the program to a few Southern California counties, including Riverside, San Diego, Orange County, as well as Cook County in Chicago.

But that's just the start of what Boost hopes will be a larger play that extends to more communities. The company has extended its polling place offer to 817 county election boards across the country, and has issued a petition to drum up support.

Election officials can contact Boost Mobile directly via

"Unequal voting access is a big problem in our country and those most affected are often in communities close to our stores," said Peiti Feng, brand marketing director of Boost Mobile in the statement. "Boost Mobile can no longer stand on the sidelines. We believe everyone deserves to be heard and it's our hope we can make a difference in providing more polling places and resources to those who need it most."

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Oct 05, 2016
180 LA
Chief Creative Officer:
William Gelner
Boost Mobile
Executive Creative Director:
Eduardo Marques
Executive Creative Director:
Rafael Rizuto
Creative Director:
Mike Bokman
Creative Director:
Jason Rappaport
Digital Creative Director:
Karan Dang
Head of Design:
Chris Welsby
Associate Creative Director:
Tylynne McCauley
Associate Creative Director:
Brian Farkas
Digital Company:
Matthew Jensen
Delaney Maher
Head of Production:
Natasha Wellesley
Executive Producer:
David Emery
Aine Carey
Senior Content Manager:
Jay Lledo
Senior Media Manager:
Karla Burgos
Digital Producer:
Ryan Schmidt
Executive Digital Producer:
Stephen Fahlsing
Project Manager:
Lisa Payton
Creative Technologist:
Jefferson Wu
UX Designer:
Stacey Savage
Head of Account Management:
Chad Bettor
Account Director:
Mike Slatkin
Account Manager:
Eric Reilly
Creative Planner:
Theo Soares
Creative Planner:
Cecelia Girr
Business Affairs Director:
Loretta Zolliecoffer
Business Affairs:
Amy Sharma
Government Outreach:
Jason Huddleston
Government Outreach:
Leah Couvelier
Government Outreach:
Steve Brothers
Government Outreach:
Russell Milton
Government Outreach:
Nicole Rejwan
Government Outreach:
Khalilah Waajid
Government Outreach:
Kayla Mitchell
Government Outreach:
Lawrence Gilliam
Government Outreach:
Missy Evans
Government Outreach:
Jordan Zolliecoffer
Government Outreach:
Breely Windham
Government Outreach:
Shek Shem
Brand Strategy:
Peiti Feng
Marketing Communications Specialist:
Peiti Feng
PR, Social Media and Content Integration:
Jeremy Agers
Brand Strategy:
Kham Lam
Senior Manager of Advertising:
Nick Holt
Nick Holt
Social Media Manager:
Ginger Conrad
Brand Coordinator:
Amanda Nogaki
PR, Social Media and Content Integration:
Amanda Nogaki
Production Company:
Executive Producer:
David Emery
Aine Carey
Director, Photography:
Beau Molloy
Director, Photography:
Alex Garcia
Director, Photography:
Chuck Farris
Director, Photography:
Helmut Montoya
Editorial Company:
Cut + Run
Executive Producer:
Amburr Farls
Brian Mulvey
Sean Fazende
Assistant Editor:
Heather Bartholomae
Post Production:
Jogger Studios
Creative Director:
David Parker
Flame Artist:
Anthony Pettiti
Executive Producer:
Rich Rama
Senior Producer:
Nancy Hwang
Recording Studio:
Eleven Sound
Ben Freer
Assistant Mixer:
Jordan Meltzer
Executive Producer:
Suzanne Hollingshead
Production Company:
The Corner Shop
Malik Vitthal
Executive Producer:
Anna Hashmi
Line Producer:
Stephen Love
Line Producer:
Blake Pickens
Director, Photography:
Isiah Donté Lee

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