British Airways: London 2012

Don't fly, says BA.

Published on Jun 19, 2012

Editor's Pick

British Airways launches its latest Olympics 2012 spot -- and in a surprising twist, it encourages people to stay at home and not fly.

The spot, by BBH, is based on the airline' 'Home Advantage' research which spotlights how beneficial training and performing on home ground is for athletes, and shows an aircraft taxiing through London (set of course to The Clash's 'London Calling) heading toward Olympic Park. 'Don't Fly,' says the tagline. 'Support Team GB,' by staying at home.

BA also has a call out to British expats to come home to cheer Team Great Britain. The campaign includes print ads and digital element where people can input their postcode into an app to see the plane taxiing through their neighborhood.

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Jun 19, 2012
British Airways

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