Bud Light Taps Arnold Schwarzenegger, Don Cheadle For Super Bowl

BBDO N.Y.'s First Work for Brand, Teased

Published on Jan 20, 2014

Editor's Pick

There's a lot of "new" for Bud Light, in these Super Bowl teasers released by the AB-InBev brand last week. Created by brand new agency BBDO, the spots debut a new tagline "The Perfect Beer for Whatever Happens," and feature appearances from Arnold Schwarzenegger, Don Cheadle, Reggie Watts... and a llama. The cryptic ads don't give away much -- they feature Arnie alternately warming up for what looks like an epic game of ping pong, Mr. Cheadle leading a llama into an elevator, and Mr. Watts making sweet music with his mic. "Whatever's Coming," says the tag at the end, along with the date of the Big Game. Read more about the spots on, and see them all on the right.

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Jan 20, 2014
BBDO New York
Bud Light
Worldwide Chief Creative Officer:
David Lubars
Managing Director:
Jeff Adkins
Chief Strategy Officer:
Larry Gies
Group Planning Director:
Sean Girardin
Planning Director:
Shannon Smiley
Chief Creative Officer:
Greg Hahn
Director, Integrated Production:
Dave Rolfe
Executive Creative Director:
Mike Smith
Executive Creative Director:
Ralph Watson
Associate Creative Director, Copywriter:
Rick Williams
Associate Creative Director, Art Director:
Marcel Yunes
Executive Producer:
Dan Blaney
Junior Producer:
Mona Lisa Farrokhnia
Production Company:
Managing Director:
Brendan Kiernan
Jeff Tremaine
Executive Producer:
Justin Moore-Lewy
Executive Producer:
Robert Lewis
Supervising Producer:
Chris Rouchard
Line Producer:
Paula Cohen
Director, Photography:
Bojan Bazelli, ASC
Editorial Company:
Mackenzie Cutler
Ian Mackenzie
Evan Meeker
Assistant Editor:
Nick Divers
Assistant Editor:
Mike Rizzo
Assistant Editor:
Patrick Blumer
Executive Producer:
Sasha Hirschfeld
Jimmy Hayhol
Joseph Miller
Final Mix:
Mackenzie Cutler
Sam Shafer

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