Budweiser's Chinese New Year ad, from Anomaly Shanghai, is about a young woman who decides to run a marathon in a faraway desert instead of spending the holiday with her family; she feels she doesn't have much to say to her parents. But there's a twist at the end.
Budweiser's Chinese New Year messaging is about thanking the people who support you. (Last year it suggested a "double-clink" toasting ritual for thanking people.) This ad defies a lot of beer ad stereotypes, starting with the choice of casting a woman in the leading role.