Creativity

A Car Salesman Can't Compete With Muscles in Bizarre Spot From Droga5 London

Boxer Anthony Joshua Appears in a Cameo Role in Ad for Bulk Powders Fitness Supplement

By Alexandra Jardine. Published on Jan 05, 2018

Editor's Pick

A quirky new U.K. spot for fitness supplement Bulk Powders imagines a used car salesman finding himself so intimidated by a customer's ripped physique that he can't play his usual mind games.

The ad, by Droga5 London, sees the salesman sweating and anxious as he wonders how much the guy works out, and wondering how he's going to close his deal. All the while we hear his angsty inner dialogue, but it turns out he's really been speaking his fears out loud. The spot also features heavyweight boxing champion Anthony Joshua in a cameo role at the end, with the tagline: "That's how you dominate life."

David Kolbusz, chief creative officer at Droga5 London, comments in a statement: "As we all know full well, life is a competition. In this fight to thrive we've found an ally in Bulk Powders, which exist to help us win, whatever the challenge."

The work will run for eight weeks on U.K. TV.

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Credits

Date
Jan 05, 2018
Agency:
Droga5 London
Client:
Bulk Powders
Chief Creative Officer:
David Kolbusz
Executive Creative Director:
Steve Howell
Executive Creative Director:
Rick Dodds
Creative:
Ed Redgrave
Creative:
Dave Wigglesworth
Creative:
Frazer Price
Creative:
Teddy Souter
Chief Executive Offier:
Bill Scott
Account Director:
Jonny Price
Head of Production:
Chris Watling
Agency Producer:
Goldie Robbens
Director, Strategy:
Zoe Scaman
Producer:
Samantha Chitty
Director:
Aaron Stoller
Production Company:
Biscuit Filmworks
Executive Producer:
Rupert Reynolds-MacLean
Post Production:
The Mill

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