Creativity

The Whopper Lives! BK's 'Connected' Ad Triggers Google Home Once Again

After Google Disabled the Spot, BK Tweaked the Spot to Work Again

By Ann-Christine Diaz. Published on Apr 13, 2017

Editor's Pick

Yesterday, Cannes Lions' 2017 Marketer of the Year Burger King pulled off another buzz-making stunt when it released an ad designed to trigger Google Home, prolonging its message well beyond its life on the screen.

The simple, 15-second spot depicted a Burger King server attempting to describe a Whopper and its fresh ingredients. Since he didn't have a whole lot of time, he ended by asking Google to complete that task.

The ad endured not just through the response of the device itself. It also continued to grab the spotlight when Googled disabled Home's responsiveness to the spot just hours after its release, generating even more press for Burger King.

But we haven't reached the end just yet. Last night, Burger King ran another version of the ad during "The Tonight Show With Jimmy Fallon" and "Jimmy Kimmel Live!" -- one that, Google Home, once again, responds too.

And in case that one stops working, Burger King has also created three more (stranger) versions, like the one above and others here and here. Try them out now before Google disables them, too.

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About

Credits

Date
Apr 13, 2017
Agency:
David Miami
Client:
Burger King
Director:
Kris Belman
Production Company:
Caviar LA
Executive Producer:
Jasper Thomlinson

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