Burger King Fires Back at McDonald's After Road Sign Stunt

Burger Wars Are Heating Up in France

By Alexandra Jardine. Published on Feb 29, 2016

Editor's Pick

The burger wars are hotting up again in France. We guessed it was only a matter of time before Burger King fired back after McDonald's last week erected a cheeky road sign advertising that it was 258km to the next Burger King drive-thru.

The fast food chain's agency Buzzman quickly put together this little film, in which a couple notice the sign and indeed drive to the nearby McDrive. But, there's a twist -- they're only stopping there for a coffee. Because it's a long drive to their nearest Whopper, 258km further on.

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Feb 29, 2016
Burger King (France)
Project Manager:
Bérénice Charles
Project Manager:
Carole Rousseau
President and Creative Director:
Georges Mohammed-Chérif
Vice President:
Thomas Granger
Associate Director:
Julien Levilain
Benjamin Dessagne
Artistic Director:
Pierre-Olivier Dezeque
Account Manager:
Pierre Guengant
Account Manager:
Loïc Coelho
Account Manager:
Clémence Gateau
Social Media Manager:
Julien Scaglione
Social Media Manager:
Loris Bernardini
Social Media Manager:
Marie Le Scao
Communication and P.R. Manager:
Amélie Juillet
Communication and P.R. Manager:
Clara Bascoul-Gauthier
TV Production:
Vanessa Barbel
TV Production:
Margaux Despointes
TV Production:
Benoit Crouet

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