Creativity

Burger King is using the sun to flame-grill Whoppers in Kuwait

Customers can try one when the temperature goes above 122 degrees

By Alexandra Jardine. Published on Jul 24, 2018

Editor's Pick

Anyone who ever tried to fry an egg on the pavement on a hot day knows it's easier said than done. But Burger King has made that idea a reality--sort of--by using the sun to flame-grill Whoppers in Kuwait, where the temperature regularly soars.

Agency Memac Ogilvy created a solar-powered grilling device that's being used to cook the burgers whenever the temperature rises above 122 Fahrenheit. Customers at one of Burger King's flagship locations in Kuwait can sample the burgers--they just have to go there on a hot day.

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Credits

Date
Jul 24, 2018
Client:
Burger King
Agency:
Memac Ogilvy
Deputy Chief Executive Officer:
Amin Mohamed
Marketing Director:
Angelos Arampatzis
Marketing Manager:
Zeinab Hassan
Assistant Marketing Manager:
Haneen Sukkariah
Global Chief Marketing Officer:
Fernando Machado
Global Head of Brand Marketing:
Marcelo Pascoa
Managing Director, Kuwait:
Nabil Touma
Chief Executive Officer:
Patou Nuytemans
Chief Creative Officer:
Paul Shearer
Chief Creative Officer:
Stephan Voegel
Regional Creative Director:
Luiz Vicente Simões
Regional Creative Director:
Juliana Paracencio
Creative Director:
Mario Daou
Creative Team:
Luiz Vicente Simões
Creative Team:
Juliana Paracencio
Copywriter:
Luiz Vicente Simões
Copywriter:
Karim Sherif
Copywriter:
Sajjad Waliya
Copywriter:
Salam Alaqel
Art Director:
Juliana Paracencio
Designer:
Hyunseo Yoo
Designer:
Anil Joy
Strategy Planning Director:
Bhaskar Bateja
Group Account Director:
Marianne Bechara
Account Manager:
Nidal Howil
Sr. Account Executive:
Eric Sarkis
PR Director:
Alba Xhixha
PR Manager:
Mimi Alexander
PR Executive:
May Allam
Animation Artist:
Mijoy Jose
Animation Artist:
Sajid Kalymurthy
Retouch Artist:
Bruno Rodrigo de Miranda
Editor:
Aurangzaib Zafar
Editor:
Zeina Abu Zaid
Photographer:
Muhammad Umair
Production Company:
Boomtown Productions
Executive Producer:
Shane Martin
Director:
Rory McLaughlin
Director of Photography:
Randi Stephan
Editor:
Suresh Nair
Post Production Supervisor:
Mannu Singh
Social Media Agency:
Senyar Innovative Media
Chief Executive Officer:
Abdullah AlRodhan
Senior Social Media Officer:
Mohamad Deeb
Senior Social Media Officer:
Saud Al-Bassam
Endorsement / Celebrity Coordinator:
Ahmad Dahi

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