Best of 2016 No. 10 Print/OOH/Design -- Burger King Tries to Scare Customers by Dressing Up as McDonald's for Halloween

Store in New York Gets a Frightening Makeover

By Alexandra Jardine. Published on Oct 26, 2016

Editor's Pick

Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

At #10 in our print/outdoor/design category is Burger King's attempt to dress itself up as the scariest thing possible for Halloween - McDonald's. This truly original stunt took place in New York, and also included special packaging to "disguise" its Whoppers.

Original story:

What's the scariest thing Burger King could do for Halloween? Dress itself up as McDonald's, apparently.

In a stunt by agency David Miami, Burger King wrapped an entire store in Queens, New York, in a ghostly white sheet emblazoned with the words "McDonald's."

The sign up front was also covered with another ghostly sheet and showed the message: "BOOOOO! Just kidding, we still flame-grill our burger. Happy Halloween." It also created special boxes to "disguise" its Whoppers by making them look like its rival's packaging.

Burger King describes the stunt as a "friendly joke" on its rival -- but we wonder if McDonald's will come back with its own Halloween effort?

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Oct 26, 2016
David Miami
Chief Creative Officer/Founder:
Anselmo Ramos
Burger King
Creative Director:
Russell Dodson
Creative Director:
Tony Kalathara
Art Director:
Ricardo Casal
Juan Pena
Design Director:
Carlos "Panza" Lange
Head of Global Production:
Veronica Beach
Carlos Torres
Associate Producer:
Marina Rodrigues
Business Manager:
Barbara Karalis
Managing Director/Head of Account Services:
Paulo Fogaca
Senior Account Director:
Carmen Rodriguez
Group Account Director:
Michelle Cobas
Account Supervisor:
Rafael Giorgino
Director, Strategy:
Jon Carlaw
Production Company:
Win Bates
Executive Producer:
Constantin Bjerke
Oscar Evans
Line Producer:
Grace Gonzalez
Production Coordinator:
Ilene Shaw
Director, Photography:
Peter Fackler
Production Designer:
Ron Beach Jr.
Christopher Fisher
Key Grip:
Bliss Bussant
Editorial Company:
Cosmo Street Editorial
Post Executive Producer:
Maura Woodward
Post Executive Producer:
Yvette Cobarrubias-Sears
Lawrence Young
Assistant Editor:
Ray Frech
Assistant Editor:
David Belizario
Viet-An Nguyen
Post Producer:
Switch FX
Executive Producer:
Diana Dayrit
Flame Artist:
Andrew Rea
Cara Flynn
Beacon Street Studios
Andrew Feltenstein
John Nau
Executive Producer:
Leslie DiLullo
Public Relations:
Alison Brod Public Relations
Senior Vice President:
Brooke Scher Mogan

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.