Creativity

Burger King trained a guide dog to sniff out Whoppers

Film by Grabarz & Partner centers on a visually impaired hockey player and his dog

By Alexandra Jardine. Published on Apr 13, 2018

Editor's Pick

Burger King's latest marketing stunt, from its German agency Grabarz & Partner, is to get a guide dog to sniff out Whoppers.

The agency chose a visually impaired British hockey player, Nathan, and his guide dog Flynn for the experiment, and the film seen here shows how they trained Flynn to take his owner straight to a Burger King, which would be convenient when he's traveling for his sport and doesn't know his way around cities.

Now, you might think that getting a dog to look for grilled beef might be easy, but as the film shows, Flynn was trained to differentiate between a normal burger and a flame-grilled burger -- just to make sure he didn't head to the competition (which we guess would have been embarrassing).

While you wonder how much was staged, there's some amusing footage of the dog trainers that makes it seem more authentic, and it's genuinely heartwarming when the likeable Nathan ends up at a Burger King in Paris, trying to pronounce "Whopper" in a French accent.

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About

Credits

Date
Apr 13, 2018
Agency:
Grabarz & Partner
Client:
Burger King
Chief Creative Officer:
Ralf Heuel
Group Creative Director:
Tobias Ahrens
Creative Director:
Matthias Preuss
Creative Director:
Jakob Eckstein
Art Direction:
Jan Stempfle
Art Direction:
Ludwig Neumerkel
Copywriter:
Kai Reuter
Account Management:
Mark Hassan
Account Management:
Tim Mangels
Account Management:
Marion Stöber
Moving Images:
Saskia Hinz
Media Agency:
Vizeum
PR Agency:
Emanate
Social Media Agency:
setup
Sound Production:
Hesse Tonstudio
Film Production Company:
BigFish Film Production
Director:
Tobias Perse

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