Cadillac Hails Richard Linklater, Steve Wozniak in Oscars Commercial

Brand Is Hoping to Attract Creative, Entrepreneurial Buyers

Published on Feb 23, 2015

Editor's Pick

After trailing its Oscars ad with a film that used a Teddy Roosevelt speech about "daring greatly," Cadillac revealed last night that the "daring" theme is all about being creative, entrepreneurial and passionate -- the kind of buyers the brand hopes to attract. The spot, by Publicis New York and Publicis London, hailed "daring" people like Richard Linklater, the director of "Boyhood" (which lost out to "Birdman" for Best Picture), as well as Apple co-founder Steve Wozniak, Asian fashion designer Jason Wu, personal-genomics pioneer Anne Wojcicki and Njeri Rionge, who helped bring Africa the internet. Set to the strains of Edith Piaf singing "Je Ne Regrette Rien," it was directed by Independent's Doug Liman.

Read more about the campaign, and Cadillac's strategy, over at

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Feb 23, 2015
Executive Creative Director:
Andy Bird
Executive Creative Director:
Joseph Johnson
Vice President/Executive Creative Director:
Carlos Figueiredo
Vice President/Creative Director:
Jean Rhode
Vice President/Creative Director:
Roger Norris
Chief Production Officer:
Lisa Bifulco
Vice President, Executive Producer:
Lauren Schneidmuller
Associate Producer:
Jennifer Truss
Music Producer:
Theresa Notartomaso
Broadcast Business Manager:
Janet Wollman
Production Company:
Independent Films
Doug Liman
Editorial House:
Lost Planet NY
Hank Corwin
Assistant Editor:
Federico Brusilovsky
Executive Producer:
Krystn Wagenberg
Lauren Hafner Addison
Visual Effects:
The Mill
Sound Lounge

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