David Fincher and Rooney Mara Reunite for Calvin Klein Fragrance Ad

The 'Yeah Yeah Yeahs' Provide Backing Track

Published on Jul 12, 2013

Editor's Pick

The waiflike beauty of Rooney Mara is the perfect centerpiece of this black-and-white commercial for Calvin Klein's new fragrance, Downtown. Directed by David Fincher, (who worked with the actress for "The Girl With the Dragon Tattoo") the commercial stars Ms. Mara as a Hollywood starlet with a very human side -- a sense of empathy and delight -- something that hasn't, we assume, been washed away by fame and fortune.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jul 12, 2013
Calvin Klein
David Fincher
Production Company:

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.