Creativity

'Dunkirk' gets (literally) old, in this funny spot from Canal+

French broadcaster warns audiences not to wait in latest ad from BETC

By Alexandra Jardine. Published on Jun 27, 2018

Editor's Pick

The latest funny spot from French broadcaster Canal+ takes the idea that if you don't sign up, you won't see movies until they're out of date--and runs with it.

The ad, directed by Blink/Ruffian director Tim Bullock for BETC Paris and produced via Blink, recreates a scene from "Dunkirk," but with two elderly airmen whose mission is interrupted by weak bladders, cataracts, forgetfulness and being hard of hearing. "Don't wait for movies to get old," says the tagline.

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Credits

Date
Jun 27, 2018
Client:
Canal+
Agency:
BETC Paris
Director:
Tim Bullock
Executive Producer:
Charlotte Lepot
Production Company:
Insurrection Paris
Chief Creative Officer:
Stéphane Xiberras
Creative Director:
Eric Astorgue
Creative:
Chrystel Jung
Creative:
Romain Ducos
Agency Producer:
Isabelle Menard
Director, Photography:
Patrick Duroux
Editor:
Eric Jacquemin
Post Production:
Mathematic
Sound:
Schmooze

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