Canon is appealing to adrenaline junkies in its latest European spot -- it challenged successful Parkour group Storror to attempt a world first by crossing from Europe to Asia by any means possible. They do so in spectacular fashion, and what's more they filmed it all themselves.
The ad, by VCCP, was made in Istanbul where the seven-strong group can be seen free-running across a series of landmarks including Istanbul's Galata Bridge and the domed rooftops near Süleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpaşa on the Asian side of the city.
Storror are popular influencers on social media, with over a million subscribers to their YouTube channel. They are also known for the way they shoot, direct and edit their own material. The group used various Canon equipment to film their adventure alongside Samo Vidic, sports photographer and Canon ambassador, who also photographed and captured the challenge.