Charles Barkley, Samuel L. Jackson and Spike Lee Take Another Road Trip for Capital One

Lee Directs Another Set of March Madness Spots

By Alexandra Jardine. Published on Mar 15, 2016

Editor's Pick

Following last year's celebrity-studded campaign centering around the NCAA Final Four, Capital One has sent Samuel L. Jackson, Spike Lee and Charles Barkley on yet another March Madness roadtrip.

This year's campaign, once again directed by Lee for creative agency DDB Chicago, sees the trio set off on another long car journey to the Final Four. Different 30-second executions see them annoy each other before they've even set off, tease Barkley about his nicknames and his basket skills, and (as seen here), sing along badly to the "Pina Colada Song." It's all good-humored fun.

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Mar 15, 2016
DDB Chicago
Capital One

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