Care: Vivienne Stevenson's Facebook Page

A model goes south on Facebook.

Published on Nov 22, 2010

Editor's Pick

In order to increase awareness about the Chabad Addiction Rehabiliation Centre (CARE) in South Africa, Saatchi & Saatchi Johannesburg created a Facebook page for a fictitious rising star model named Vivienne Stevenson. Over time, as her career progresses, her Facebook followers witness her drinking and drug use reach dangerous levels until she finally decides to check into rehab, after which the true nature of the site is revealed.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Nov 22, 2010
Saatchi & Saatchi Johannesburg

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.