Carling Gets Nostalgic With Cameo From 80s Lads

New campaign from Creature harks back to iconic WCRS spots

Published on May 30, 2013

Editor's Pick

UK lager brand Carling looks fondly back to an iconic 80s campaign in a new spot by Creature London set to break this weekend. Stephen Frost and Mark Arden, the comedy duo that starred in the classic "I Bet He Drinks Carling Black Label" ads by WCRS, look on as a younger pair of lads attempt a jaw-dropping trick shot on a pool table, prompting the verdict "It's good…but it’s not quite Carling". The new spot was directed by The Sniper Twins out of Smuggler. The original ads included 1989's Dambusters, a spoof of the classic war film, which won Gold at Cannes and featured Frost and Arden as a pair of RAF pilots, and Launderette a spoof of the Levi's ad featuring Nick Kamen.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


May 30, 2013
Creative Director:
Stuart Outhwaite
Creative Director:
Ed Warren
Creative Director:
Ben Middleton
Creative Planner:
James Mitchell
Media Planner:
Natalie Cummins
Production Company:
The Sniper Twins
Post Production:
Audio Post:

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.