Creativity Neck -- Super Bowl XLVI

Two heads are better than one.

Published on Feb 02, 2012

Editor's Pick

DDB Chicago definitely took some weird pills while concepting this Super Bowl ad, for A man grapples with how much confidence his, er "confidence" has been getting recently.

The ad will be tied to a charity effort. For every viewer who uses Shazam to tag the commercial (and its strangely catchy song) $1 will be donated to one of seven children's charities.

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Feb 02, 2012
DDB Chicago
Chief Creative Officer:
Ewan Paterson
Group Creative Director:
Mark Gross
Matt Collier
Art Director:
Wayne Robinson
Executive Producer:
Brigette Whisnant
Production Company:
Biscuit Filmworks
Tim Godsall
Executive Producer:
Holly Vega
Line Producer:
Rick Jarjoura
Director, Photography:
Jeff Cutter
Production Manager:
Mercedes Allen
Arcade Edit
Geoff Hounsell
Managing Partner:
Damian Stevens
Executive Producer:
Deanne Mehling
Post Producer:
Kirsten Thon-Webb
Assistant Editor:
Dean Miyahira
Visual Effects:
The Mill
Adam Scott
Music and Sound Design:
Beacon Street

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