Cathay Pacific: Open Your Eyes in Japan

Japan has it all

Published on Mar 02, 2011

Editor's Pick

Cathay Pacific commissioned Hong Kong-based visual artist Benny Luk to create a series of digital artworks in a 'tattoo/make-up' crossover that could then be layered over photography.

Fusing contemporary and traditional Asian influences, five different themes show no matter what you're looking for, you'll find it in Japan. Print, outdoor, online and point of sale executions promote Cathay's new flexible tickets to Japanese destinations.

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Mar 02, 2011
McCann Worldgroup
Cathay Pacific
Executive Creative Director:
Thierry Halbroth
Associate Creative Director:
Anita Ng
Art Director:
Agnes Lee
Don Ellis
Connie Hong @ Ki Workshop
Benny Luk @ HATCH.HK
Bon Leung Limited
Multimedia Designer:
Cyrus Li

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