Sneaky Cheese Lovers Will Relate to This Ad

Campaign by Cathedral City Also Includes an App for Cheese Lovers

By Alexandra Jardine. Published on Jun 08, 2016

Editor's Pick

A new ad from U.K. cheese brand Cathedral City, which sets out the unspoken "rules of cheese," will strike a chord with anyone who has a sneaky love of the yellow stuff.

They include: swiping the last bit of cheese that's too small to grate, watching bubbling cheese under a grill, eating the crispy bit of a lasagna before it's served to the family and surreptitiously returning to the cheese board at a party.

There's no doubt that cheese lovers will have guiltily experienced at least one of these moments, humorously documented here in a spot directed by Outsider's Chris Balmond for Grey London. The tagline is: "Love Cheese? Welcome to the Club."

The campaign by the Dairy Crest-owned brand also includes the launch of a Facebook app for cheese lovers. You can immortalize your face in a grilled cheese image, or take a quiz about your cheese habits to win a year's supply of Cathedral City Mature Cheddar.

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Jun 08, 2016
Grey London
Cathedral City
Creative Director:
Darren O'Beirne
Creative Director:
Neil McGuirk
Phil Clarke
Rupert Jordan
Agency Producer:
Emma Fasson
Producer Assistant:
Elaine Coyle
App Producer:
Peter McKenzie-Jones
Creative Producer:
Martin McGinn
Creative Planner:
Fiona Keyte
Creative Planner:
George White
Creative Planner:
Emily McDonald
Business Director:
Geraldine Gaillemin
Account Director:
Kate Ilott
Account Manager:
Vitalia Floris
Media Agency:
Media Planner:
Shara Hikmet
PR Agency:
Shopper Agency:
Production Company:
Chris Balmond
Tim Hardy
Paul McPadden
Director, Photography:
Jean Noel Mustonen
Post Production:
Jam Films
Audio Post Production:

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