You'll Want to Stay Up All Night with this New Champs Sports Campaign

Translation Brings Carefree, Youthful Vibe to Sports Retailer in New Series of Spots

Published on Jul 08, 2014

Editor's Pick

Retailer Champs Sports brings a free-wheeling, youthful vibe to sports marketing in a new series of spots out of Translation. The summer campaign turns traditional summertime frolicking into opportunities for nighttime athletic fun, showing kids partake in glow-in-the-dark football, rooftop pooldives, and middle-of-the-night pick up games. Directed by Pulse Films' Luc Janin, the films portray the fun in a loose, natural style that is just plain fun, and doesn't feel like it's forcing those "good times" down your throat.

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Jul 08, 2014
Chief Executive Offier:
Steve Stoute
Champs Sports
Chief Creative Officer:
John Norman
Nils Peyron
Luc Janin
Production Company:
Pulse Films
Executive Creative Director:
Jay Berry
Executive Creative Director:
Marc D'Avignon
Associate Creative Director, Copywriter:
Matt Herman
Associate Creative Director, Art Director:
Jeff Blouin
Art Director:
Brandon Locke
Daniel Berenson
Junior Art Director:
Allison Bulow
Junior Copywriter:
Jameson Rossi
Director, Content Production:
Miriam Franklin
Carole McCarty
Head of Brand Strategy:
Tim Flood
Shon Mogharabi
Music Supervision:
Nick Pacelli
Vice President, Account Director:
Daniel Mize
Account Executive:
Steven Molinari
Assistant Account Executive:
Jackson Brodie
Production Company:
Pulse Films, Los Angeles
Luc Janin
Director, Photography:
Starr Whitesides
Executive Director:
Kira Carstensen
Line Producer:
Michael Manacop
Editorial Company:
Beast LA
David Blackburn
Lindsey Nadolski
Post Executive Producer:
Jerry Sukys
Post Executive Producer:
Helena Lee
Post Producer:
Mary Stasilli
Post Producer:
Sheena Wagaman
Visual Effects Company:
Method Studios
Visual Effects Artist:
Jared Pollack
Visual Effects Executive Producer:
Angela Lupo
Visual Effects Producer:
Matt Engel
Visual Effects Company:
The Stable
Visual Effects Artist:
Joe Laffey
Audio Post:
Heard City
Evan Mangiamele
Executive Producer:
Gloria Pitagorsky
Katie Flynn
DJ Snake and Lil Jon

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