Channel 4 Tells You How To Throw A Sickie For Super Bowl Sunday

Broadcaster Makes Sure UK NFL Fans Can Watch Into The Early Hours

Published on Jan 23, 2014

Editor's Pick

If the Super Bowl gets suspiciously good ratings on this year, employers will know who to blame. Ferris Bueller's Day Off inspired a Honda Super Bowl commercial last year, and this year it has inspired the UK"s Channel 4 to create this trailer, giving some handy hints on how to throw a sickie for Super Bowl Sunday. Owing to the time difference, most of the Super Bowl will be shown in the early hours of Monday morning in the UK so the video (made by 4Creative) offers some great advice on how to miss work and look suitably still-rough the next day (get wasted).

There's also a website,, devoted to the cause, complete with a playlist of "duvet day" tracks and suggestions of other Channel 4 shows to watch in the afternoon. Two other trails set to run on game day also show the aftermath of a late-night Super Bowl party; one with kids waking up the adults the morning after and one with the police arriving to stop the noise and a lone officer seen dancing the morning after. It's a great way for Channel 4 to promote its Super Bowl coverage, after winning UK NFL rights in a two year deal last year.

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Jan 23, 2014
Channel 4
Head of Creative Agency:
John Allison
Head of Creative Agency:
Chris Bovill
Molly Manners
Pablo Gonzales de la Pena
Stacey Bird
Jack Croft

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