Grab the Tissues as Grandpa Moves On in This Touching Cheerios Spot

Matt Smukler Directs Latest Slice of Family Life

By Alexandra Jardine. Published on Oct 05, 2015

Editor's Pick

Cheerios has been producing some beautiful ads about family life recently, and its latest is no exception. You'll well up as a grandfather leaves his home and neighborhood, driven off by his daughter to somewhere new as the "For Rent" sign goes up. As she tries to convince him how much he'll love his new room, you get the sense of dread that he'll soon be surrounded by the sterile, cold walls of a nursing home.

However his destination is no anonymous retirement facility, but his daughter's family home, where an array of Cheerios -- and an adorable grandchild -- await. Matt Smukler of Community Films directed the spot for Saatchi & Saatchi New York.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Oct 05, 2015
Saatchi & Saatchi New York
Chief Creative Officer:
Jay Benjamin
Executive Creative Director:
Peter Smith
Creative Director:
Johnnie Ingram
Brad Soulas
Vice President, Executive Producer:
Dani Stoller
Ali Issari
Senior Vice President, Account Director:
Emily Wilcox
Account Director:
David Barone
Account Supervisor:
Taylor Doyle
Business Manager:
Christina Mattson
Production Company:
Community Films
Matt Smukler
Executive Producer:
Carl Swan
Executive Producer:
Lizzie Schwartz
Line Producer:
Lisa Shaw
Director, Photography:
Tami Reiker
Jim Ulbrich
Sheena Wagaman
Original Music:
Pulse Music

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.