This App Threatens to Disrupt SXSW by Letting People Paint the World With Cheetos

The A.I. Tech Paints the World in Cheetos

By Ann-Christine Diaz. Published on Mar 08, 2018

Editor's Pick

Cheetos is threatening to disrupt all the fanfare of SXSW with the debut of its latest technological advancement: an app that lets you paint the world in cheese curls. The PepsiCo Frito-Lay brand, along with Goodby, Silverstein & Partners' innovation group GS&P labs unveiled Cheetos Vision, which transforms anything--from you pet cat to your selfie--into an image carved from Cheetos.

Cheetos Vision is available today in the App Store and will be promoted through the "Shot on Cheetos Vision" campaign, which also includes a Cheetos-filled billboard in Austin and ads geo-targeting festival-goers.

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Mar 08, 2018
Goodby Silverstein & Partners
Rich Silverstein
Jeff Goodby
Chief Creative Officer:
Margaret Johnson
Creative Director:
Jeff Gillette
Director of Creative Technology:
Troy Lumpkin
Associate Creative Director:
Kurt Mills
Associate Creative Director:
Florian Marquardt
Art Director:
Levi Russell
Lucas Coutinho
Creative Technologist:
August Bjornberg
Junior Creative Technologist:
Matthew Chiang
Director of Production:
Margaret Brett-Kearns
Executive Producer:
Tena Goy
Interactive Producer:
Severin Sauliere
Social Producer:
Sammie Heston
Print Producer:
Noah Dasho
Content Creative:
Isaak Le
Director of Communications:
Meredith Vellines
Account Director:
Becca Morris
Account Manager:
Molly Navalinski
Account Manager:
Jacob Stitzel
Account Manager:
Kieren Fickenscher
Community Manager:
Kristine Ciardello
Group Brand Strategy Director:
Ralph Paone
Senior Brand Strategist:
Harper Bokum-Fauth
Communication Strategist:
Catherine Kim
Business Lead:
Heidi Killeen
Motion Creative Director:
Mike Landry
Motion Artist:
Stephanie Sanchez
Motion Artist:
Chris Seneker
Quinn Gravier

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