A Man, His Truck and a Bovine Love Story, in Chevy's Super Bowl Commercial

Leo Burnett Detroit Features a Bull Who is an 'Eligible Bachelor'

Published on Jan 28, 2014

Editor's Pick

Chevy hopes the legions of football fans who have been watching the playoffs will be amused by a new take on the "Man and his truck" commercials with its fun Super Bowl spot. Created via Leo Burnett Detroit, the spot is a twist on those earnest, all-American commercials about Silverado owners. This time, it features a cattle rancher, his truck and a stud-bull, who is being taken to be bred with one (or more?) lovely lady-cows. "You Sexy Thing" provides the backing music. Read more about the spot on

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jan 28, 2014
Leo Burnett Detroit
Chief Creative Officer:
Steve Chavez
Chevy Silverado
Executive Creative Director:
Steve Silver
Senior Art Director:
Stephen Kerry
Associate Creative Director, Copywriter:
Ron Saltmarsh
Associate Creative Director, Copywriter:
Matt Perry
Executive Producer:
Brian Dooley
Production Company:
Speck and Gordon
Visual Effects/SPX:
MPC, Los Angeles
Haines Hall
Sound Mixing:
Eleven Sound
Jeff Payne
Music Company:
Original Music
Sound Design:
Licensed Music:
Hot Chocolate "You Sexy Thing"
Director, Photography:
Lasse Frank

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.