Chivas Has Created a $1 Million Fund for 'Social Entrepreneurs' and You Could Get a Cut

'12 Years a Slave' Star Chiwetel Ejiofor Enlisted to Launch 'Win the Right Way' Campaign

Published on Oct 02, 2014

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Chiwetel Ejiofor, the Oscar-nominated star of "12 Years a Slave," delivers a passionate soliloquy from a boxing ring about "being the change the world wants to see" as part of a global campaign from Chivas Regal backing the launch of an investment fund for "social entrepreneurs."

The Pernod Ricard-owned whiskey brand has launched The Venture with a campaign titled "Win the Right Way" to give assistance to entrepreneurs behind "businesses that are run not just for the benefit of shareholders, but to address social issues." People can apply by submitting their business ideas at a dedicated site created by digital agency AnalogFolk. Up to 20 of the most promising will be invited to a "training camp" in Silicon Valley, where they will meet and be mentored by tech experts, and have a chance to win a share of $1 million in funding.

Chivas has released three versions of the ad by Havas Worldwide; a U.S. version is fronted by Oscar Isaac ("Inside Llewyn Davis") while Liao Fan stars in the film created for the Asian market. Daniel Wolfe directed all three through production company Somesuch.

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Oct 02, 2014
Havas Worldwide
Chivas Regal
Executive Creative Director:
Mark Fairbanks
AnalogFolk London
Music Supervision:
Leland Music
Creative Director:
Andre Moreira
Music Supervision:
Toby Williams
Art Director:
Philip Beaumont
Plan B
Playing With Fire
Dominic Gettins
Agency Planner:
Anthony Edwards
Agency Planner:
Andy Quin
Agency Planner:
Christopher Skillicorn
Agency Producer:
Lucy Powell
Agency Producer:
Leila Bartlam
Agency Producer:
Sam Myers
The Wade Brothers
Director/Production Company:
Daniel Wolfe
Director/Production Company:
George Belfield
Director/Production Company:
Somesuch Productions
Seth Wilson
Dougal Meese
Dulcie Kellett
Tom Lindsay
Thomas Grove Carter
Ross Hallard
Elise Butt
Fouad Gaber
Assistant Editor:
Magda Plugowska
Assistant Editor:
Gwen Norcliffe
Assistant Editor:
Ed Hanbury
Assistant Editor:
Ed Enayat
Executive Creative Director:
Simon Richings
Creative Director:
Steve Reed
Design Director:
Jamie Lillywhite
Lead Designer:
Ben Howarth
Lawrence Cox
Tech Lead:
David Wiltshire
Creative Technologist:
Rick Jones
Creative Technologist:
Jay Tang
Creative Technologist:
Luis Rodrigues
Julie Herskin
Project Director:
Sam Becker
Senior Producer:
Ivan Sebastian
Senior Producer:
Neil Ballinger
Director, Strategy:
Matt Dyke
Sammy King
Danielle Melia
Audio Post Facility:
Grand Central Recording Studios
Sound Design and Mix:
Ben Leeves

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