Chobani Contrasts Its Natural Yogurt With Other Brands In Oscars Spot

New Campaign Sees Brand Go On 'Real Ingredients' Offensive

Published on Feb 28, 2014

Editor's Pick

A new campaign from Chobani and Droga5, which launched during last night's Oscars ceremony, overtly contrasts the articifical ingredients it says are used by other yogurt brands with those of its own 100 calorie yogurt. The ad, set to the soundtrack of Nancy Sinatra singing "The End," opens with a creepy scene of plastic cows, plastic birds on trees and flavors growing in test-tubes that are picked from fake trees, as it explains that most 100 calorie yogurts use artificial ingredients and sweetners. It moves on to a scene at a real farm, with real cows and fruit, underlining Chobani's own use of natural ingredients and introducing the tagline, "How Matters." The spot was directed by Smuggler's Henry-Alex Rubin.

With this latest approach, Chobani follows in the footsteps of companies such as Chipotle -- whose Scarecrow ad this somewhat recalls -- in highlighting the artificial ingredients used by others in the food industry.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Feb 28, 2014
Droga 5
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
Rick Dodds
Creative Director:
Steve Howell
Art Director:
Karen Short
Chief Creative Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Robert Marmor
Production Company:
Henry-Alex Rubin
Director, Photography:
David Devlin
Executive Producer:
Lisa Tauscher
Drew Santarsiero
Rock Paper Scissors
Conor O'Neill
Assistant Editor:
Maria Lee
Executive Producer:
Eve Kornblum
Melanie Gagliano
Post Production:
The Mill
Executive Producer:
Sean Costelloe
Alex Fitzgerald
Fergus McCall
Visual Effects Supervisor/2D Lead Artist:
Daniel Morris
Sound Design:
Sonic Union
Sound Engineer:
David Papa

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.