Chobani Sets Hungry Bear Loose in NYC

Follows Up Super Bowl Ad With Stunt

Published on Feb 07, 2014

Editor's Pick

Chobani's Super Bowl ad featured a bear set loose in a country store who just couldn't find a lot of real, natural food on the shelves. The brand brings that idea to life with a stunt in New York City that put a man dressed as a bear out on the streets, trying to find real good food. Hint: Street pretzels don't cut it. The campaign was done in-house.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now


Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.