Coca-Cola: Facial Profiler

Coke Zero brings you face to face with your doppelganger.

Published on Dec 03, 2009

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In an effort to promote Coke Zero's extreme likeness to Coca-Cola classic, the brand has teamed with Crispin Porter + Bogusky to launch the Facial Profiler. The Facebook app matches your face up with other Profilers with similar mugs. It utilizes the same facial recognition tech used by law enforcement to locate faces in crowds. Visitors to the site can vote on accuracy of the various match-ups, which will ultimately serve help to refine the system.

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Dec 03, 2009
Crispin Porter & Bogusky
Co-Executive Creative Director:
Rob Reilly
Co-Executive Creative Director:
Andrew Keller
Creative Director:
Dave Schiff
Creative Director:
Alex Burnard
Associate Creative Director:
Patrick Maravilla
Associate Creative Director:
Dayoung Ewart
Interactive Executive Creative Director:
Jeff Benjamin
Interactive Designer:
Christian Layugan
Interactive Designer:
Dustin Tomes
Senior Art Director:
Justin Smith
Senior Art Director:
Nuno Ferreira
Senior Copywriter:
Chad Lynch
Senior Copywriter:
Jason Marks
Design Director/Flash Designer:
Andrew Perry
Director, Integrated Production:
David Rolfe
Integrated Head of Interactive Production:
Winston Binch
Experience Director:
Matt Walsh
Group Executive Integrated Producer:
Pam Scheideler
Senior Integrated Producer:
Paul Aaron
Integrated Producer:
Idalia Deshon
Junior Integrated Producer:
Suzanne Chambers
Junior Integrated Producer:
Andrea Krichevsky
Integrated Coordinator:
Erica De Rozario
Sound Design:
Seth Padgett

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