Coke Invites Soccer Fans from Palestine and Japan to Watch the World Cup

W+K Sao Paulo Behind Multi-Film Push Featuring Unlikely Soccer Supporters

Published on Apr 01, 2014

Editor's Pick

Coke is going inclusive with "The World's Cup," the beverage brand's official 2014 FIFA World Cup campaign. Created via Wieden & Kennedy Sao Paulo, the centerpiece of the work is "One World, One Game," a film that will go live around the world Wednesday. The film invites young people from around the world to attend the cup. Those invited included people from an isolated community in the Amazon, to the city of Ramallah in Palestine, and those from the tsunami-ravaged area of Otsuchi in Japan.

The "One World" push also includes regional-specific films focusing Japan, Amazon, Romania and Palestine. The work was produced out of Stink and shot by a tag-team of global directors, with Ivan Zacharias as lead, Kosai Sekine in Japan, Josh Cole in Eastern Europe, Nacho Gayan in the Amazon and Norman Bates in Palestine.

Coke also has brought World Cup flavor to is ongoing "Where Will Happiness Strike Next" campaign with a series of documentary-style short films that feature unique groups of soccer lovers. They include a team of grannies that love football; a blind soccer player who is now part of the Brazil National Paralympics five-a-side soccer team; and an Argentine football player who has no arms. The latter was created out of agency David, Argentina.

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Apr 01, 2014
Wieden & Kennedy - Sao Paulo
Executive Creative Director:
Guillermo Vega
Executive Creative Director:
Icaro Doria
Kako Mendez
Art Director:
Eddy Guimaraes
Kerli Teo
Executive Agency Producer:
Ben Grylewicz
Business Affairs:
Dusty Slowik
Global Executive Creative Director:
Mark Fitzloff
Global Executive Creative Director:
Colleen DeCourcy
Production Company:
Stink Ltd
Director Lead:
Ivan Zacharias
Director Team:
Kosai Sekine
Director Team:
Norman Bates
Director Team:
Josh Cole
Director Team:
Nacho Gayan
Executive Producer:
Daniel Bergmann
Executive Producer:
Mungo Maclagan
Nick Landon
Ai Yamamoto
Toni Moreno
Robert Bray
Line Producer:
Swantje Rummel
Line Producer:
Sophie Hubble
Line Producer:
Kristin Rathje
Production Assistant:
Trond Olsen
Director, Photography:
Adam Kimmel
Director, Photography:
Senzo Ueno
Director, Photography:
Sebastian Blenkov
Director, Photography:
Luke Jakobs
Director, Photography:
Rik Zang
Editorial Company:
Tommy Harden
Nicholas Davis
Editor Assistant:
JB Jacobs
Post Producer:
Yamaris Leon
Post Executive Producer:
Patty Brebner
Visual Effects Company:
The Mill, LA
Flame Artist:
Bill Higgins
Visual Effects Executive Producer:
Enca Kaul
Visual Effects Producer:
Adam Reeb
Visual Effects Producer:
Jesse Looney
Production Coordinator:
Jillian Lynes
Music+Sound Company:
Mauricio Herszkowicz
Nicholas Wright
Executive Producer:
Sara Matarazzo
Paul Dirksen
Mix Company:
Barking Owl
Sound Designer:
Brock Babcock
Brock Babcock
Executive Producer:
Kelly Bayett
Whitney Fromholtz

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