Coke Emblazons Cans With Transferable Tattoos of Last Names

Campaign Celebrates Hispanic Heritage Month

By Alexandra Jardine. Published on Sep 02, 2015

Editor's Pick

In this filmed stunt to celebrate Hispanic Heritage month, Coke emblazons cans with transferable temporary tattoos personalized with people's last names.

The "Heritage Tattoo Cans" idea taps into the pride that Latino people have in their family name and their heritage. Although the cans with tattoos were only created for this film, they promote a microsite dubbed Orgulloso De Ser (Proud to Be) where people can purchase a "Share a Coke" contour bottle personalized with their last name. Coke is also encouraging Hispanics to share their pride in their family by posting on social media with the hashtag #OrgullosoDeSer followed by their last name.

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Sep 02, 2015
David The Agency
CCO, Founder:
Anselmo Ramos
Associate Creative Director, Art Director:
Tony Kalathara
Associate Creative Director, Copywriter:
Russell Dodson
Art Director:
Ricardo Casal
Juan Pena
Senior Designer:
Carlos Panza Lange
Global Head of Production:
Veronica Beach
Senior Producer:
Yamaris Leon
Managing Director:
Paulo Fogaca
Account Supervisor:
Juan Nunez
Account Supervisor:
Natalia Rakowitsch
Account Director:
Carlos Rangel
Production Company:
Bandito Brothers
Jacob Rosenberg
Director, Photography:
David Delvin
Executive Producer:
Ryan Slavin
Head of Production:
Earl McDaniel
Ari Palitz
Production Manager:
Ornella Jaramillo
Post Producer:
Yamaris Leon
Louis Palacios
Music Company:
Sparky Buddha
Lars Freeday
Executive Producer:
Sara Matarazzo
Alan Torres
Animation Creative Director:
Stephen Lawes

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