Just What Is This Hardworking Teenager Saving Up For?

Coke and Walmart Team Up for a Holiday Spot With a Charming Twist

Published on Dec 02, 2014

Editor's Pick

Coca-Cola and Walmart collaborated on this charming seasonal spot that shows a boy doing whatever it takes to earn some money in the run-up to the holidays: chopping wood, selling Coca-Cola outside his house, shoveling snow and delivering newspapers. As we watch him struggle heroically to save his pennies, we wonder what he's saving up to buy (at Walmart, of course). The ending has a touching twist that reminds us somewhat of U.K. department store John Lewis's Christmas classic "The Long Wait."

Shot by Aaron Ruell at Biscuit Filmworks for Atlanta-based Fitzco/McCann, the ad will run on TV and Coca-Cola and Walmart's social channels through the holidays. This isn't the first time the two marketers have collaborated; they teamed up for a holiday spot three years ago. In a statement, a spokesperson said, "Both brands are encouraging people to look beyond the presents and focus on the true spirit of the holidays."

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Dec 02, 2014
Chief Creative Officer:
Noel Cottrell
Group Creative Director/Writer:
Mitch Bennett
Group Creative Director/Art Director:
Wes Whitener
Senior Art Director:
Jean Tanis
Seth McWhorter
Senior Producer:
David Berngartt
Vice President, Account Director:
Joy Rowland Brown
Senior Vice President, Group Director, Strategic Planning:
Craig Bagno
Executive Vice President, Worldwide Account Director:
Matt Woehrmann
Production Company:
Biscuit Filmworks
Aaron Ruell
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Tracy Broaddus
Director, Photography:
Jeremy Rouse
Production Service Company:
Holiday Films
Executive Producer:
Josefina Nadurata
Post Production:
Kim Bica
Assistant Editor:
Dean Miyahira
Jamie Perritt
Executive Producer:
Nicole Visram
Post Effects:
Emily Avoujageli
Lead Flame Artist:
Chris Homel
Flame Assistant:
Austin Hickman-Fain
Executive Producer:
Chris Webb
Company 3 LA
Stefan Sonnenfeld
Executive Producer:
Rhubie Jovanov
Sound Director:
Play Studios
Audio Mixer:
John Bolen
Executive Producer:
Lauren Cascio
Senior Producer:
Courtney Jenkins
Creative Director:
Elijah B. Torn
Executive Producer:
Keith Haluska

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