Columbia Sportswear: Meet Wim Hof
Brrrr.
Published on Nov 04, 2011
Editor's Pick
Wim Hof is the "Ice Man," -- a unique human being who claims he has a mental thermostats that regulates his body temperature. His ability to withstand the kind of temperatures that would leave most of us jumping on a plane to Florida makes him the perfect anti-spokesperson for Columbia Sportswear's new campaign from BSSP. The spots are for the brand's new line of electrically heated clothing and feature Hof pulling some bone-chilling maneuvers. The spots were filmed in Lapland, Finland and air on YouTube and online.
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Credits
- Date
- Nov 04, 2011
- Client:
- Columbia Sportswear
- Executive Creative Director:
- Mike Shine
- Executive Creative Director:
- John Butler
- Creative Director:
- Tom Coates
- Senior Copywriter:
- Chris Bull
- Senior Art Director:
- Alex Rice
- Senior Art Director:
- Shahin Edalati
- Senior Art Director:
- Trevor Steinbacher
- Interactive Director:
- Trevor Steinbacher
- Director, Broadcast Production:
- Adrienne Cummins
- Producer:
- Luke Rzewnicki
- Production Company:
- ACNE
- Director:
- Henrik Sundgren
- Executive Producer:
- Fran McGivern
- Line Producer:
- Johnny Parker
- Executive Producer:
- Richard Bjorlin
- Executive Producer:
- Pal Asberg
- Line Producer:
- Anna Bergstrom
- Production Company:
- Woodpecker Film
- Line Producer:
- Hannu Kalliolahti
- Director, Photography:
- Jalo Faber
- Editorial Company:
- Cleaver
- Editor:
- Pete Koob
- Executive Producer:
- Richard Quan
- Assistant Editor:
- Jasmina Zaharieva
- Graphics:
- Tom Yaniv
- Finish:
- MPC
- Music Company:
- Sonixsphere
- Additional Music:
- APM
- Audio Design:
- Lime Studios
- Sound Design:
- Lime Studios
- Photographer:
- Ture Lillegraven
- Production Company:
- First Shot Productions
- Producer:
- Zach Crawford
- Interactive Production:
- BSSP
- Producer:
- Garrett Delorm
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