James Corden Goes From 'Carpool Karaoke' to Car Insurance in U.K. Campaign for

Price Comparison Site Says 'Late Late Show' Host Is 'World's Most Famous Driver'

By Alexandra Jardine. Published on Aug 03, 2016

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He's become a huge star in the U.S. thanks to his "Carpool Karaoke" videos from "The Late Late Show" -- and now U.K. car insurance comparison website has snapped James Corden up to star in its new ad campaign.

Corden -- who recently said in an interview that he's been given a better reception in America than Britain -- has previously appeared in ads for Cadbury in the U.K., but that was before his metoric rise to fame in the U.S. Since joining "The Late Late Show" in 2015, he has earned a staggering 1.5 billion views on YouTube for "Carpool Karaoke," with celebrities such as Adele and Michelle Obama appearing. says this makes him "the world's most famous driver."

In the new campaign drives a friend around London in the spot, by Karmarama, and finds a miraculous "winning streak" of green traffic lights all the way. The campaign replaces a long-running series of ads for which featured a character called "Brian the robot," created by Publicis.

Nik Studzinski, chief creative officer at Karmarama said: "We're really excited to launch this new campaign for It marks a big shift, strategically and creatively, from where the business has been before. And in this incredibly competitive category, you need a creative idea with real substance to separate yourself from the rest of the pack. We have that, as well as one of the biggest stars of the moment -- James Corden."

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Aug 03, 2016
Chief Marketing Officer:
Paul Troy
Creative Team:
Paul Pearson
Creative Team:
Laila Milborrow
Chief Creative Officer:
Nik Studzinski
Creative Agency Planner:
Will Hodge
Agency Producer:
James Faupel
Production Assistant:
Samuel Topley
Managing Partner:
James Denton-Clark
Account Director:
Eilidh McGregor
Account Executive:
Abigail Sands
Production Company:
Sonny London
Fredrik Bond
Executive Producer:
Helen Kenny
Alicia Richards
Production Manager:
Catriona Irving
Director, Photography:
Crille Forsberg
Production Designer:
Sam Tidman
1st Assistant Director:
Chris Kelly
Offline Editor:
Marshall Street Editors
Patric Ryan
Assistant Editor:
Matthew Pochettino
Visual Effects Post:
Visual Effects Supervisor:
Bill McNamara
Visual Effects Artist:
Bruno Fukumothi
Visual Effects Assistant:
Grant White
Visual Effects Assistant:
Danit Klibansky
Visual Effects Assistant:
Andrew Roberts
Richard Fearon
Sound Design:
Ben Leaves
Design Studio:
Grand Central Recording Studios

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