Creativity

Stop signs provide a climate change warning in this World Climate Day PSA

Ad from Colombia uses real journalistic footage

By Alexandra Jardine. Published on Mar 23, 2018

Editor's Pick

A compilation of video clips featuring stop signs around the world being buffeted and battered by storms, wind and waves makes a powerful statement for environmental group Conservation International in a new PSA.

Created by its Colombian agency MullenLowe SSP3 for World Climate Day on March 23, the ad used real journalistic footage of floods, hurricanes and storms around the world. "By putting them in a different context, we were able to use the signs to convey messages to humans from nature and the earth so people stop and think about the impact their actions have on the world," says Carlos Andrés Rodríguez, chief creative officer at MullenLowe SSP3, in a statement.

The ad will air on Colombian and TV and on outdoor and social media across Colombia.

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Credits

Date
Mar 23, 2018
Agency:
MullenLowe SSP3 Bogota
Client:
Conservation International
Chief Executive Offier:
Francisco Samper
Chief Creative Officer:
Carlos Andrés Rodríguez
Chief Operating Officer:
Juan Pablo Garcia
Creative Director:
Juan David Arboleda
Creative Director:
Guillermo Siachoque
Copywriter:
Jorge Eliécer Pinto
Copywriter:
Abel Antonio Gómez
Art Director:
Camilo Londoño
Art Director:
Byron Poveda
Retouching:
La Salvación Studio
Editing:
Jonathan Bolívar
Client:
Fabio Arjona
Planning Director:
Carolina Mejía

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