Cow & Gate: Supergroup

Babies got skillz.

Published on Oct 08, 2012

Editor's Pick

BETC moves on from roller babies to band babies in this adorable ad for baby feeding brand Cow & Gate, out of the agency's London office. Part of the brand's "Feed Their Personalities" campaign, the spot features a supergroup of toddlers who are set free in a recording studio.

Two cameras rolled as the kids rocked, pressing buttons and plucking strings, and that cacophany of mindless sound eventually settles down into something that actually sounds like music. Thanks to some clever editing and direction by RSA's Jim Field Smith, the commercial finally gets in place and out comes a cover of Dexys Midnight Runners' "Come On Eileen." The commercial, which Smith likens to shooting a "wildlife documentary," used no computer graphics or special effects.

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Oct 08, 2012
BETC London
Cow & Gate
Executive Creative Director/Production:
Neil Dawson
Clive Pickering
Art Director:
Paul Copeland
Nikki Cramphorn
Production Company:
RSA Films
Jim Field Smith
Debbie Garvey
Dave Webb
Director, Photography:
Rob Kitzman
Editing Company:
Final Cut
Lester Barnes
Sound Design/Arrangement:
Adam Smyth
The Mill
Post Production Company:
Unit TV

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