Creativity

Reese Witherspoon Unboxes for Crate & Barrel in Kooky Style

Latest Spots From Preacher Include Her Preparing for an Equinox-Themed Occasion

By Alexandra Jardine. Published on Mar 15, 2018

Editor's Pick

Having first appeared in the homewares retailer's holiday campaign, Reese Witherspoon is back in a series of new spots for Crate & Barrel.

The new online-only spots are styled like "unboxing" videos, with Witherspoon taking items out of a Crate & Barrel box, for example, as seen here, for a dark-and-light themed Spring Equinox occasion (think Oreos and black plates). She also demonstrates what a pouf is, and in a third behind-the-scenes video, talks about her home style and her love for throw pillows. Alison Maclean of Park Pictures directed the spots, for agency Preacher.

Witherspoon certainly plays to the audience with her kooky, perky on-screen persona--although, as she's a savvy film producer and businesswoman, it would be nice to see her serious side one of these days.

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Credits

Date
Mar 15, 2018
Chief Creative Officer:
Rob Baird
Client:
Crate & Barrel
Agency:
Preacher
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
Executive Producer:
Stacey Higgins Guerrero
Producer:
Jill Silberstein
Senior Brand Manager:
Stephanie Smith
Senior Strategist:
Jess Neill
Senior Strategist:
Paola Ortega
Business Affairs:
Miiko Martin
Creative Director:
Greg Hunter
Copywriter:
Greg Hunter
Creative Director:
Kellyn Blount
Art Director:
Kellyn Blount
Senior Art Director:
Coleman Davis
Copywriter:
Jacob Pankey
Designer:
Sally Franckowiak
Designer:
Anna McCaleb
Production Company:
Park Pictures
Director:
Alison MacLean
Executive Producer:
Dinah Rodriguez
Line Producer:
Pat Frazier
Director, Photography:
Mandy Walker
Production Designer:
Brian Branstetter
Edit House:
CARTEL
Executive Producer:
Lauren Bleiweiss
Producer:
Meagen Carroll
Editor:
Andy Mcgraw
Assistant Editor:
Grant Hall
Mix:
Josh Wilson
Mix:
Pony Sound
Music:
Music and Strategy
Flame Artist:
Nick Smith
Flame Artist:
Finland Finish
Colorist:
Marshall Plante
Color:
ntropic

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