Cravendale: Epic Straws

Drink your milk through the craziest straw.

Published on Sep 24, 2012

Editor's Pick

Bertram Thumbcat's milk-stealing instruments -- previously teased in a Wieden & Kennedy spot for Cravendale -- are a reality. EPIC straws -- the extreme pilfering instruments for Cravendale -- are helix-like kits of straws that come with a voucher-redemption scheme upon purchase of the milk. The film promoting the straws, seen here, will be released on the brand's social media channels starting this week. A second phase of the social campaign, to be released in October, will feature films showing local sports teams playing a new kind of sport, competing to see who can drink milk the fastest, using the most creative EPIC straw constructions.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Sep 24, 2012
Outside Line

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.