A Rugby Game Has a Shocking Result in This Unnerving U.K. Charity Spot

Pro-Bono Spot From BBH Producer Resulted From a Charitable Grant

Published on Nov 26, 2014

Editor's Pick

Every week in the U.K., twelve seemingly fit and healthy young people die suddenly from a previously undiagnosed heart condition -- in many cases without any warning.

That's the message that the charity CRY (Cardiac Risk in the Young) aims to highlight in this powerful and unnerving spot. It centers on a young rugby player experiencing the highs and lows of a match, while a heartbeat plays out under the soundtrack. After tragedy strikes, we're told, "Don't wait until it's too late. Get your heart tested."

The film was spearheaded by David Lynch, an assistant producer at BBH London who was awarded 10,000 pounds to produce the film through the agency's charitable grants program. He chose to focus on CRY after the charity helped a friend of his; CRY had never previously advertised on TV. Park Pictures' AJ Rojas directed.

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Nov 26, 2014
CRY (Cardiac Risk in the Young)
David Lynch
Creative Director:
Nick Kidney
Creative Director:
Kevin Stark
Team Manager:
Renwick McAslan
Team Manager:
Jimi Saunders
David Lynch
Jeremy Gleeson
Production Company:
Park Pictures
AG Rojas
Executive Producer:
Stephen Brierley
Sophie Hubble
Director, Photography:
Mattias Rudh
Post Production:
Brad Wood
Post Production:
The Mill
Editor/Editing House:
Dominic Leung
Editor/Editing House:
Trim Editing
Sound Director:
Steve Lane @ GCRS
Music Composer:
Pete Raeburn
Music Composer:
Soundtree Music

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