Creativity

David Lubars' Passion Project: A brave girl becomes her mother's keeper in this heart-rending ad

The BBDO Global CCO lost his mother to Alzheimer's, and donations were just the beginning

By Ann-Christine Diaz. Published on Mar 20, 2018

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Credits

Date
Mar 20, 2018
Agency:
BBDO New York
Client:
Cure Alzheimer's Fund
Worldwide Chief Creative Officer:
David Lubars
Director:
David Shane
Production Company:
O Positive
President:
Timothy W. Armour
Chief Executive Offier:
Timothy W. Armour
Senior Engagement Officer, Marketing and Communications:
Barbara Chambers
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Mike Smith
Senior Creative Director:
Matthew Brink
Senior Creative Director:
Adam Livesey
Head of Integrated Production:
David Rolfe
Executive Producer:
Amy Wertheimer
Executive Producer:
Diane McCann
Music Company:
Future Perfect
Music Producer:
Melissa Chester
Composer:
Victor Magro
Business Manager:
Grace Kelly
Vice President, Account Director:
Josh Goodman
Chief Strategy Officer:
Crystal Rix
Creative Planner:
Vicky Szuflita
Production:
O Positive
Director:
David Shane
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Producer:
Marc Grill
Director, Photography:
Mark Laliberte-Else
Editorial:
Number 6
Editor:
Jason Macdonald
Executive Producer:
Corina Dennison
Producer:
Malia Rose
Conform:
No7
Finish:
No7
Conform:
Ed Skupeen
Audio Finishing:
Heard City
Engineer:
Evan Mangiamele
Producer:
Sasha Awn
Producer:
Andi Lewis
Managing Director:
Gloria Pitagorsky

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