Dead Mice Become Stage Actors in Surreal Ads for Mouse Poison

Tomcat, Barton F Graf 9000 and Ringan Ledgwidge Make Rodent Control ... Memorable

Published on Oct 07, 2014

Editor's Pick

Barton F. Graf 9000 and Tomcat have come up with an idea for making rodent control memorable -- and it's surreal. While perhaps not for the die-hard animal lover (fans of cute little mice, look away now), the ads play on the question of what to do with all those dead critters you've ended up with when your mouse bait is so effective. It's obvious -- Dead Mouse Theater. Combine that idea with a top-class director -- Ringan Ledwidge of Rattling Stick -- and you get some excellent puppet action from the rodent stiffs.

The Tomcat brand was acquired by Scotts Miracle-Gro in the Fall of 2013 and this is its first marketing campaign since. The agency created two other theatrical spots -- one tells the tale of of a city mouse, while the other gets a little Celtic and musical too.

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Oct 07, 2014
Barton F. Graf New York
Dead Mouse Theater
Founder/Chief Creative Officer:
Gerry Graf
Executive Creative Director/Partner:
Scott Vitrone
Partner/Executive Creative Director:
Ian Reichenthal
Steve McElligott
Nick Kaplan
Mark Bielik
Art Director:
Jerome Marucci
Art Director:
Ross Fletcher
Head of Integrated Production:
Josh Morse
Founding Partner/Chief Executive Offier:
Barney Robinson
Production Company:
Rattling Stick
Ringan Ledwidge
Executive Producer:
Joe Biggins
Tess Mitchell
Patrick Bailey
Director, Photography:
Ray Coates
Costume Designer:
Rosa Dias
Production Designer:
Simon Davis
Set Designer:
Nick Abbott
Andy Heath
Work Editorial Inc
Mark Edinoff
Executive Producer:
Erica Thompson
Senior Producer:
Sari Resnick
Assistant Editor:
Adam Witten
The Mill
Visual Effects Producer:
Rachael Trillo
Fergus McCall
Mikey Rossiter
2D Lead:
Chris Sonia
2D Lead:
Keith Sullivan
2D Assistant:
Emily Bloom
2D Assistant:
Molly Intersimone
2D Assistant:
Anne Trotman
2D Assistant:
Antoine Douadi
2D Assistant:
Dae Yoon Kang
2D Assistant:
Liz Berndt
3D Animation:
Aran Quinn
Audio Producer:
Heard City
Audio Engineer:
Philip Loeb
Audio Engineer:
Evan Mangiamele
Butter Music and Sound
Andrew Sherman
Music Executive Producer:
Ian Jeffreys
Music Producer:
Annick Mayer

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