DeBeers: Forevermark The Promise

Zoom in on a diamond.

Published on Dec 02, 2011

Editor's Pick

To promote the launch of De Beers' Forevermark diamond brand in the U.S., AKQA developed an iPad app that aims to showcase the beauty and wonder of diamonds - from sourcing and cutting to buying.

Forevermark: The Promise centers around a 3D animated model of a diamond that refracts light, which the user can zoom in on. The app also takes the user through the journey of a Forevermark diamond from the mines to the jewelry designer using video, interactive content and photography. It provides information about different colours, sizes, cuts and quality standards of diamonds, giving users a chance to find out which one will suit them best.

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Dec 02, 2011

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