Creativity

Delta's vibrant mural challenges you to spell your dream destination in pilot code to win a trip

Visitors to Williamsburg wall can enter a sweepstakes

By Alexandra Jardine. Published on Jun 27, 2018

Editor's Pick

Delta is promoting its long list of destinations with a huge, vibrant mural in Williamsburg, N.Y. that centers on the "pilot's alphabet" and lets people win flights to their dream locations.

Agency Wieden & Kennedy New York commissioned Australian designer Karan Singh to create a colorful illustratation for each of the 26 letters in the phonetic alphabet that's commonly used by pilots (Alpha, Bravo, Charlie, etc.).

The artwork is tied to a sweepstakes, getting New Yorkers to spell their favorite destinations using the alphabet on the wall. People can post the letters one-by-one to an Instagram carousel with #PilotTalkSweepstakes for a chance to win two roundtrip tickets to that destination. So for example, for the chance to win a trip to London, they would need to spell "Lima-Oscar-November-Delta-Oscar-November."

Promoted by the hashtag #PilotTalkSweepstakes, the promotion will run until July 22 and Delta will randomly select five winners, one each week, to take home a pair of roundtrip tickets. It's also holding an event this Saturday, June 30, at local eaterie Kinfolk, with custom "Bravo-Echo-Echo-Rome" mugs and coffee cups, encouraging customers to view the wall and enter the sweepstakes.

The walls on which the mural appears are a go-to spot for the brand and have previously featured other campaigns involving airport codes and selfie-backgrounds.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Jun 27, 2018
Client:
Delta
Agency:
Wieden & Kennedy New York

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.