Creativity

Delta: Where Your Bag Goes

The other journey.

Published on Jan 05, 2012

Editor's Pick

Where does your bag go after it leaves you and goes into the mysterious hinterland behind check-in? This online film for Delta by Wieden + Kennedy New York sets out to show us.

Delta's Fly Delta app, developed by AKQA and launched last year, now has a feature allowing customers to track their baggage. iPhone users can scan the bar code on their baggage receipt to track their bags. To highlight the feature, W+K strapped six cameras to a bag travelling from Atlanta to New York, and let it film the places we never see.

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About

Credits

Date
Jan 05, 2012
Agency:
Wieden & Kennedy New York
Client:
Delta
Creative Director:
John Parker
Creative Director:
Sean McLaughlin
Creative:
Jamie Carreiro
Producer:
Ian Davis
Executive Creative Director:
Ian Reichenthal
Agency Head of Content Production:
Gary Krieg
Editorial Company:
Joint Editorial
Editor:
Andrew Robertson
Post Producer:
Michelle Carman
Artist:
Tycho

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