These Funny Spots Remind You Delta Now Lets You Message From 'Above'

W+K NY Ads Promote New In-Flight Messaging Services

By Alexandra Jardine. Published on Nov 15, 2017

Editor's Pick

Delta is now letting passengers send instant messages while in-flight, and to spread the word, it's created a series of short, funny ads about texting "from above."

Created by Wieden+Kennedy New York, the 10-second films see people on the ground receiving messages from people who descend from "above," upside down, to relay their greetings. There's a girlfriend who doesn't look too sure about a message of love from her boyfriend, a son interrupting his mom's card game to complain that his ears are blocked, and, seen here, a random guy from a bar who hilariously got the wrong number .

The ads, directed by Fatal Farm via Gifted Youth, are running on Snapchat and digital now throughout the end of the year. Delta's free in-flight messaging is being offered across all Gogo-enabled planes.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Nov 15, 2017
Wieden & Kennedy - New York
Executive Creative Director:
Karl Lieberman
Creative Director:
Sean McLaughlin
Creative Director:
Jaclyn Crowley
Matt Spicer
Art Director:
Molly Jamison
Head of Integrated Production:
Nick Setounski
Alexey Novikov
Planning Director:
Sean Staley
Cristina Pansolini
Account Team:
Liz Taylor
Account Team:
Lauren Smith
Account Team:
Kerry O'Connell
Project Manager:
Ashlea Ramirez
Business Affairs:
Carla Curry
Business Affairs:
Lindsey Timko
Production Company:
Gifted Youth
Fatal Farm
Managing Director/Executive Producer:
Dal Wolf
Executive Producer:
Anthony M. Ficalora
Line Producer:
Alistair Walford
Director, Photography:
Jeff Powers
Editorial Company:
Tom Vogt
Post Producer:
Renee Haar
Post Executive Producer:
Michelle Carman
Editorial Assistant:
Joe Garst
Editorial Assistant:
Stephen Nelson
Mix Company:
Sonic Union
Steve Rosen
Justine Cortale
Pat Sullivan
Music House:
Asche & Specner
Executive Producer:
Matt Locher

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.