Delta has teamed up with Coca-Cola to turn all the tray tables on one of its 767 airliners into a mid-air "art gallery."
The airline invited 12 artists, including Noma Bar, Paola Gracey, Will Bryant and Pedro Campiche, to create artworks inspired by some of the airline's most popular destinations, including Amsterdam, Atlanta, London, Los Angeles, Mexico City, New York City, Paris, Sao Paolo, Seattle, Seoul, Shanghai and Tokyo. Each piece of art celebrates themes of optimism, travel, refreshment and happiness.
In addition to the in-the-air art gallery, Delta will be displaying the original trays at Atlanta's Hartsfield-Jackson International Airport. There will also be social content, including video footage of the artworks and behind-the-scenes assets of the artists in action.
Delta, along with creative agency Wieden & Kennedy New York and Coca-Cola, developed and implemented the art gallery.