Craig Ward Creates Font Out of Ice for Dentyne

Shoots real ice in freezing temperatures

Published on Mar 29, 2013

Editor's Pick

Typography master Craig Ward, who previously created a font out of real money for the New York Lottery, returns with "Ice Type," a font made out of actual ice, shot in freezing temperatures on his porch. Developed via agency McCann N.Y., the type will be used on campaigns for Dentyne Ice.

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Mar 29, 2013
McCann New York
Chief Creative Officer:
Tom Murphy
Chief Creative Officer:
Sean Bryan
Group Creative Director:
Mat Bisher
Creative Director:
Jillian Goger
Sarah Lloyd
Art Director:
Daniel Edelman
Agency Assistant Producer:
Jory Sutton
Joshua Gross
Craig Ward

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