A Facebook 360 Video Reveals Another Side to a Country Vista in This Road Safety Ad

U.K.'s Department for Transport Is Latest Advertiser to Use New Function

By Alexandra Jardine. Published on Dec 01, 2016

Editor's Pick

Advertisers are already making good use of Facebook's new 360-degree video function to provide viewers with new perspectives on what they're viewing -- and it seems to work particularly well for PSAs.

This week has seen a campaign by the Salvation Army in Canada that uses the function to reveal the hidden poverty lurking just out of sight in holiday card photos. Now, the U.K. Department of Transport's "Think!" campaign is using the feature to shock Facebook users into thinking about dangerous driving.

In a campaign by Abbott Mead Vickers BBDO, the viewer is lured in by a Facebook post titled: "The countryside can take your breath away" and encouraged to explore a seemingly peaceful countryside vista. However, on closer inspection the scene reveals an unexpected twist: a shatttered windshield on the left and on the right, a large tractor that has clearly caused the accident. If the viewer pans all the way around they'll see a warning that 60% of all UK road fatalities occur on quiet country roads.

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Dec 01, 2016
Abbott Mead Vickers BBDO London
Department for Transport
Project Director:
Country Roads -Think 360
DfT Country
Creative Director:
Steve Jones
Creative Director:
Martin Lorraine
Zac Ellis
Art Director:
Rich Littler
Agency Planner:
Tom White
Agency Account Person:
Tamara Klemich
Agency Account Person:
Anna Covell
Agency Account Person:
Phil Le Brun
Agency Producer Director:
Kirstie Johnstone
Media Planner:
Annie Moberly
Norbert Schoerner
Post Production Company:
Happy Finish

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