If You Want to Survive the Zombie Apocalypse, You Gotta Have the Right Batteries

Sears' DieHard and Y&R Midwest Team Up for a Spectacular Spot

Published on Oct 10, 2013

Editor's Pick

Y&R Midwest takes the familiar storyline of a couple being chased by zombies and turns it into something quite spectacular, in this thrilling ad for DieHard batteries. Tool director Tom Routson gets behind the camera as a pair is chased down a dark alleyway by a writhing mass of brain-eaters. The hero -- who turns out to be a total coward -- gets away, leaving the woman behind to fend for herself. Thankfully, she knows the power of a trusted battery: Sears' DieHard.

The spot's plotline isn't exactly original, and many marketers have gone down the undead route over the last few years, presumably inspired by the popularity of shows like "Walking Dead." But this commercial's great direction, slick production and tight screenplay keep you guessing until the end. And since it's almost Halloween (and "The Walking Dead" comes back this weekend), you can never have too many zombies.

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Oct 10, 2013
Y&R Midwest
Tom Routson
Production Company:
Chief Creative Officer:
Bill Cimino
Creative Director:
Pam Mufson
Creative Director:
Jeremy Smallwood
Executive Producer:
Brian Smego
Deja Von Ende
Production Company:
Tom Routson
Executive Producer:
Brian Latt
Executive Producer:
Dustin Callif
Executive Producer:
Oliver Fuselier
Executive Producer:
Danielle Peretz
Cindy Becker
Whitehouse Post
Matthew Wood
Executive Producer:
Dan Bryant
Laurie Adrianapoli
Visual Effects:
The Mill - Chicago
Original Music/Music Licensing:
Beta Petrol
Sound Design and Mix:
Another Country
Sound Mixer:
Dave Gerbosi
Additional Sound Design:
Matt Wood

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