Creativity

Diesel gets in on the fashion collaboration game--with a kebab stand

Brand partners with kebab seller Mustafa's Gemüse Kebap

By Ann-Christine Diaz. Published on Aug 31, 2018

Editor's Pick

Collaborations are, of course, a big thing these days in the world of fashion: Adidas x Alexander Wang. Louis Vuitton x Supreme. Nike x Off-White. Now, Diesel is getting in on the game, but with its signature ironic twist in its latest from Publicis Italy.

The brand has debuted its own limited-edition collection, teaming not with a high-end fashion label but rather, another type of "creator" who draws hours-long queues of people waiting to get their hands on his goods--delicious kebabs.

The Diesel x Mustafa's Gemüse Kebap is a new collection inspired by the cult kebab kiosk in Germany. The line includes sweatshirts, t-shirts and hats featuring stylized interpretations of Diesel and Gemüse Kebap's logos. To tease the goods, Diesel and Publicis created this cheeky video mocking the collaboration trend in the fashion world, teasing how cool brands team up with cooler brands and then even cooler brands to up their cred.

The pieces will go on sale at Berlin's Bread&&Butter streetwear festival on August 31 and then, from September on diesel.com and at select Diesel stores.

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Credits

Date
Aug 31, 2018
Client:
Diesel
Agency:
Publicis Italy
Global Chief Creative Officer Publicis WW:
Bruno Bertelli
Chief Creative Officer:
Cristiana Boccassini
Creative Director:
Mihnea Gheorghiu
Creative Director:
Thiago Cruz
Associate Creative Director:
Simone Di Laus
Senior Copywriter:
James Andrews
Art Director:
Giovanni Greco
Copywriter:
Enrico Pasquino
Client Service Director:
Barbara Pusca
Client Service Director:
Eleni Charakleia
Account Executive:
Giuseppe Esposito
Head of Social:
Stefano Perazzo
Social Media Manager:
Doina Tatu
Agency Producer:
Matilde Bonanni
Agency Producer:
Maja Vukomanovic
Editor:
Samuele Schiavo
Production Company:
Courage Film Production
Executive Producer:
Davide Caselli
Line Producer:
Louisa Liebgott
Production Manager:
Bettina Beissmann
Director of Photography:
Htat Htut
Color Grading:
Davide Lo Vetro
Post Production:
Andrea Vavassori

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